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The brainchild of Lucy Yeomans, the former editor-in-chief of Harper’s Bazaar UK, Drest’s initial focus was strictly clothing. Today’s launch of Drest x Supermodels adds hyperrealistic 3D avatars of some of modeling’s best-known beauties and a challenge to create virtual editorials. CGI versions of Natalia Vodianova, Precious Lee, Irina Shayk, Imaan Hammam, and Candice Huffine will all be available for Drest’s interactive photoshoots, which utilize looks from brands like Off-White, Chloé, and Loewe, as well as the hairstyling expertise of Sam McKnight and Mary Greenwell’s fantastical makeup. The gameplay considers the realities of the modeling business—online or off, you’ve got to pay a booking fee to get top talent on set—while also providing for the escapism that makes RPGs so addictive. For Yeomans, the addition was a natural next step. “I am incredibly excited that Natalia, Precious, Irina, Imaan, and Candice are joining us on this adventure into Drest’s democratic and beautiful new virtual world,” she shared via email. “Throughout their careers, and especially over this past year, these women have shown us what it means to be a modern-day supermodel—to embrace technology, to use their voices to do good, and to continue to challenge issues and advocate for change.”
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Bringing that concept to life meant creating computerized versions of each star. Celebrities in video games aren’t anything new; this year alone, you’ll see Keanu Reeves in the dystopian Cyberpunk 2077 and Kit Harrington engaging in space warfare in Call of Duty: Infinite Warfare. Still, Drest is among the first to take the technology into a fashion context. For those involved in the process, it was fascinating. “It was incredibly cool,” shared Hammam. “I was surrounded by thousands of cameras that took photos of every part of my body. We had to work the hair and do several looks to ensure it looked like me.” A self-confessed gamer, Hammam knew immediately that she wanted to be a part of the project. “When I was in school, I used to play all these different games on my phone where you’d create your avatar,” she says. “Lucy is someone close to my heart, as well. I met her in Kenya in 2017 and immediately fell in love with her. It’s great to have people like her in the fashion industry who are doing the right thing for the right reasons.”
Product detail: This unisex ultra cotton tee is a classic. Quality cotton construction means that designs are sure to shine. The shoulders are tapped for a good upper-body fit. There are no side seams, ensuring a clean, unbroken flow. The collar has ribbed knitting for improved elasticity. The materials that went into this product are sustainably sourced and economically friendly.
– 100% Cotton (fiber content may vary for different colors)
– Medium fabric (6.0 oz/yd² (203 g/m²))
– Classic fit
– Runs bigger than usual
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